This is very good news for all of us who work hard to publish high quality content. The update eliminated many of the sites that don’t deserve a high ranking so now there’s more room for the rest of us at the top. Most sites that achieve top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services give us a call!

High Quality Content and Search Engine Optimization

Many marketers are inclined to target head terms, which are high volume keywords consisting of one or two words. Example ‘lawyer’ or ‘tax lawyer.’ But head terms are very competitive and there’s little chance they’ll improve your search rankings. The smarter strategy is to use long-tail keywords. Example, ‘tax lawyer specializing in small business.’ Yes, there are far fewer searches on long-tail keywords BUT, a recent industry study demonstrated that using long-tail keywords can help a website move up in the search rankings far more rapidly than head terms. And, long-tail terms converted two and a half times more than head terms. Long-tail keywords may bring smaller traffic volume to your site but chances are, it will be the profitable kind of traffic!

Blogging on your website is a great way to add fresh content but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has potential to rank highly for any number of long-tail keyword phrases that are relevant to your industry.

Need even more evidence that targeting long-tail keywords can be good for your search results? Last month, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its index. That means that your blog that contains long-tail keywords is now more likely to rank for relevant queries!

Many people throw a blog post up every day without much thought to keywords or quality. Our advice: concentrate on using long-tail keywords in your blog and make sure the content is useful to your readers.

Google’s New Privacy Policy a Big Change Or Just More Transparent?

Starting March 1, 60 of the more than 70 Google privacy policies associated with its various properties (Google search engine, Gmail, Android operating system, You Tube, Google+, etc.) will be combined into one, simpler policy. In a company blog, Alma Whitten, director of privacy, product and engineering, wrote ‘Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.’ Google insists its privacy controls are unchanged.

Google’s announcement that it will create one comprehensive profile of each user and will share data across all of its platforms has been a public relations challenge. Many users are alarmed that Google has the ability to collect data on everywhere they go and everything they do. But, is this really so different from what Google has been doing all along? Data is already shared across at least some of Google’s platforms–consider that Adwords ads are served to Gmail users based on the content of private emails. And last month, Google released Search Plus Your World, a search format that combines content that’s been privately shared with users in combination with public results.

Time to Start Thinking Mobile Marketing

In 2011, 487.7 million smartphones were shipped, a 62.7% increase over 2010. This marks the first time smartphones shipments topped that of PCs (only 414.6 million PCs shipped). Most people don’t replace PCs as often as they do smartphones, of course. But there’s no denying people are becoming more and more attached to mobile devices. There are many ways to tailor your marketing and advertising to mobile devices. Google Adwords offers numerous mobile PPC advertising options, including click-to-call. An email marketing campaign reaches people with smartphones and tablet devices who check their email while they’re on the go. Give us a call if you’d like more information on targeting seo on mobile devices.

If a California business gets a significant amount of new customers from Google and then suddenly that website gets zero visitors that can be quite disruptive according to Cali Style Technologies, one of the top San Diego SEO Agencies.

Basically the question that many business owners in San Diego, CA or really any major city in the U.S. are asking is what can they do about it?  If their website was designed   many years ago then this might be a good time to think about a redesign. A business owner can evaluate the options for the website with a San Diego SEO guru such as Myles Golden, President of Cali Style Technologies. “There are many decisions made during a website redesign that can literally save a business owner thousands of dollars in Search Engine Optimization work. Too often, SEO Companies try to solve the problem of poor rankings with a brute-force type of linking campaign, but what ultimately happens is that you still have a website that is fundamentally not search engine friendly. Search engine friendly website architecture, new content development, and superior linking are all necessary to outperform your competitors with Google’s new Freshness Algorithm. Business owners are starting to discover that SEO solutions from overseas or rigid packages from SEO Companies are no longer effective on Google,” said Myles Golden.

There are several different business models used by other San Diego SEO consultants or companies, but a model that is becoming popular for regional business owners are keyword driven websites. Business owners frequently find that good SEO companies ensure they will get the best web development, onsite strategy, and high value links to promote their website on Google Yahoo and Bing. If a business owner wants to get in front of their competitors on Google then they need an expert team who has developed a patent pending website utility software not some service in a third world country.

The act of taking steps to make your website relevant to specific search terms
is called search engine optimization (SEO). Tackling your businesses SEO is
no easy task and takes some level of expertise to know what search engines
are looking. The set of rules, or algorithm, search engine companies use is ever
changing and very complex.

It is because of the inherent difficulty in ‘do it yourself’ SEO that many businesses
are hiring companies to take on the responsibility for them. Literally thousands
of companies are ready to tell you how quickly they can make your site appear
at the top of Google, Yahoo! and Bing – for a fee, of course. SEO firms regularly
charge hundreds of dollars per hour or long term contracts keeping you locked
in for thousands every month only to break their promises. The worst SEO
companies use what are called ‘Black Hat’ tactics that could generate zero traffic,
irrelevant traffic or even get you blacklisted from search engines.

Finding a quality SEO firm is no easy task. Business owners are usually not
experts in computer language. You should know exactly what they are doing with
your money, how much it should cost, projected results and where to draw the
line and fire them for not delivering. When evaluating an SEO company, knowing
what qualities to look for is vital to successfully launching a new business. This is
the most critical time for a website to get help from an SEO company.

MONEY KEYWORDS

Figuring out what keyword phrases or search terms that will make you the most
money is a process. It requires analysis of the services your website provides
and the use of tools provided by search engines to evaluate search engine traffic.
After compiling a list of relevant search terms, content should be added to your
website in relation to these terms.

Blogs are a great way to generate new content and gain more clout in the search
engine universe. Blogs that pertain to every facet of your product or service will
naturally require the use of relevant keywords. Use choice phrases you want to
rank for in posts multiple times in a single post and have a wide range of topics each with a narrow focus. As search engines begin to notice this fresh content
they realize the value your page has to consumers and as such move your
rankings even higher over time.

For websites that pertain to a particular geographic location, honing in on a
certain area is the best practice. Include the locale in blog posts about your
business. If you have multiple storefronts, it is a good idea to make a separate
post for each location. Remember, keeping a pages theme focused is important
for the search engine spider to decipher relevancy.

Having a solid plan specifying exactly what keyword phrases are of concern is
essential. Keyword quality can be checked using a service like Google’s
AdWords Keyword Tool. Use the Keyword Tool like a thesaurus to find additional
search terms that are more focused; these are the ‘money keywords’. Track your
SEO success over time by basing expected results with your chosen keyword
phrases upon monthly global and local search data compared to competition
data provided by Google.

METADATA

Metadata for a webpage refers to page titles, content descriptions and keyword
tags found in the first section of source code. Metadata can be utilized to
describe your webpage’s content. Major search engines use this data when
adding pages to their search index or search results. Metadata can be created
either by automated information processing or by manual work. In order to
maximize the benefits of metadata, each unique page of your website needs to
have custom tailored metadata. Recently, Google’s Webspam boss announced
they do not account for keyword meta tags in their new algorithm which combats
keyword spamming.

Page Titles are now thought to be the most important piece of metadata. This is
the line of text at the top of your browser and is displayed as the big bold blue
line of text search engines display on their results. Not only is the quality and
relevancy of this information imperative for the search engines, it is also
important to consumers when deciding which link to click. Having good content
is essential to improve the Clickthrough Rate (CTR) to your website.

The next piece to the metadata puzzle is the page description field. This is the
text that appears below the Page Title on the search engines. The text and
keywords used here should be thought out very carefully because the first 120 characters appear between the Page Title and your web address in the search
engine index.

Compiling thorough metadata for each page of your website is very time
consuming, but not something that requires advanced knowledge in computer
languages. SEO companies offer services to complete these tasks so business
owners do not have to. This is a service that should be a one-time cost when
launching or updating a website.

HITTING THE LINKS

Google and the other major search engines use an algorithm that now analyzes
about two hundred pieces of your website when the spiders crawl through your
site. If you are ready to hire an SEO company, make sure you are paying for
link generation. The task of linking your website to other reputable websites is
tedious but worth the results.

Link generation can be extremely difficult because of the necessary hours
put in sending emails to webmasters and bloggers. The sheer time between
correspondences with every different website you contact can seem endless.
This is indeed the hardest part of SEO. There is a company, CaliStyle
Technologies from the San Diego area that uses robotic software that automates
link generation. Working from a network of nearly 30,000 businesses, the
CaliStyle robot chooses which websites are most relevant to your page giving
you the links you need to make a well known presence in the World Wide Web.

If you prefer to do this on your own, take these simple steps: search for blogs
that pertain to your industry and write a polite email asking to be included on any
link lists on their site. Offering a reciprocal link or some type or barter certainly
does not hurt the cause. Each link to your website that is created then helps your
page rank higher due to these other sites vouching for you.

Whatever company you decide to go with, be cautious and make sure to ask lots
of questions. Do not sign a long term contract. A 90 day period is a comfortable
term. It usually allows enough time to see results and decide if you are satisfied.
Good SEO firms realize once the results they provide their clients are proven
they will keep coming back after the 90 day contract is over.

SEO firms should proudly display references on their site. Data such as ranking
reports with a timeline should be provided for the different industries they have worked with. If you are unable to check multiple references with a particular
company, be wary of working with them. It is always promising to hear a great
referral from several business owners.

Of all the things to make sure your SEO company does, make certain they
do not partake in any ‘black hat’ tactics that are frowned upon by Google and
the like. Keyword spamming, erroneous content, invisible text, cloning content
from popular sites, or redirecting traffic from one place to another can all get
you banned by Google and others. Even if it works, these tactics can bring you
irrelevant traffic that is not looking for your services to begin with.

If you are up to the task, or looking for a reputable SEO firm to optimize your
website be sure you are delivering the kind of content your clientele are looking
for. Be thorough and concise when performing or paying for SEO. Your business
depends on it.

You had to figure that the largest search engine and what was the largest user base would eventually catch on. Facebook is the new craze with more people logging in per day than using Google, it’s got things in a stir over in Mountain Valley, CA. But the ‘highest users’ predecessor has something in the works:

“+1 or and 1″ as they are calling it, which take social consideration into account now when dealing with results. According to Google: “The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

When people click the “+1″, it will publicly let others know that your giving it a thumbs up, or a stamp of approval. “+1′s” are going to help the users in the long run determine what is a good page or not when searching for things. It will also mean that things are going to show up higher in the search results based upon the number of “+1″‘s a website has.

We’ve all had the problem of not seeing the same search results as our friends across the globe, that’s why “+1′s” are going to make things easier for friends or people your connected to locate things.

A great example would be a cabin rental agency you visited in the North Georgia Mountains. You searched the term “Cabin Rentals North Georgia Mountains” and your IP (Internet Provider) is located in Atlanta and so are you. You clicked on the person in the #1 organic position and booked a cabin. You enjoyed your stay at the cabin rental agency and would recommend it to your friends so you “+1″ it.

Well your friend who wants to stay at a good cabin who lives in California asks you of a good cabin rental agency in the north Georgia mountains. You don’t remember the name of the cabin rental agency but tell your friend to search for the term “Cabin Rentals North Georgia Mountains” and told him to check the person out in the number #1 position. Little did you know that the search results are going to be different for the person viewing the same searched term in California than they are going to be a person searching in Atlanta.

With Google’s “+1″ feature, it would let you know that someone you know recommended this place, therefore making it easier for pages to be filtered by human recommendations.

We told you it was coming, and it will soon be here. Get Facebook and Twitter Fans now! They will soon be a part of ranking – “likes are the new links” we’ve been telling you this for a long time.

-Cali Style

How Much Will It Cost You?

Rates vary from program to program and from one provider to another.  It is always wise to receive quotes from several Search Engine Optimization Los Angeles service providers before making your final decision.  The good news is that there are SEO programs to suit every budget.  Cost cannot prevent you from taking advantage of the benefits of search engine optimization.  We recommend that SEO be on ongoing monthly investment to stay ahead of your competitiors.

Want to Learn More?

Please browse our website at CalistyleTechnologies.com for more information and call 760-749-9197 today!

Hiring an ad agency to do your promotions work will normally entail an added expense in your operating budget. For upcoming businesses, it is crucial to work with a company that can help them create the proper image to potential consumers. The first ad campaign can make or break the success of a thriving company. Insufficient promotional efforts can turn consumers away from their products.

Enough exposure

In advertising, the idea is to make sure that consumers know about what you’re selling in order to attract revenue. Without sufficient exposure, a product can very well just attract dust on the store shelves because no one will bother to find out what it is. Advertising agencies in Orange County are faced with the challenge of maximizing all possible media to promote their client’s products and services. You will want to work with a company that has sufficient tools for various forms of advertising.

The advertising agencies in Orange County should be able to utilize cost-effective techniques and tools to promote the product. In online advertising for instance, there are all sorts of methods that you can try to further attract potential consumers for your products. Some of these tools can be used for free. Your chosen ad company should be able to tap into these free services as well.

Experience

Advertising agencies in Orange County have varied specializations. You will need to work with a company that offers exactly what you need to keep your products well-promoted. Aside from services, it’s advisable to consider ad agencies that have worked with other businesses from the same industry. In this way, you’re assured that the company understands what your own company needs and requires. One cannot easily promote certain services unless he understands what they are.
CaliStyle Technologies specializes in search engine optimization and marketing. The company’s primary aim is to make its client websites figure in the top ten organic listings of various major search engines. Search engine placement is crucial to effective advertising. Trust CaliStyle Technologies to put your business on the web map. For more information, call 760-749-9197 today.

Now, when you search locally, by zip code, or by area, you will find that Google has simplified local searches. With over 14.6 billion searches being made per month, 46% of them consisting of local searches, it’s no wonder why they made this change.

What does this mean to local searches? Well, since 50 million places have already been added, Google Places is  just a faster way to encounter new local hot spots around any given local. This type of “cluster search” introduces Google’s new Algorithm to dynamically link millions of websites with pre-existing locations programmed in give users the ability to deal more locally.

The new change represents Google’s ability to distinguish a location by not only by different spellings and acronyms, but by specific geographic location.
Calistyle Technologies offers a complete campaign strategy that is sure to cover all facets of your Internet Marketing, Click Here for a Free Analysis!